Mobile Apps Marketing
4 App Statistics That Will Reshape How You Think About Mobile Marketing
Source: Online Apps Store
Looking for the essential app statistics behind mobile marketing, user habits, and more? You’ll find them all here. We’ve aggregated 4 must-see mobile marketing statistics into a single list, featuring content from around the industry. Read on for the latest mobile app stats.
1. In the US in Q1 2017, smartphone owners had an average of almost 100 apps installed on their devices, but only used about 40 of them on a monthly basis. (Source) Standing out among 89 apps isn’t easy. Luckily, push notifications offer a way to get noticed — even if users aren’t launching your app on a daily basis.
2. In the US in 2017, mobile users spent an average of 2.3 hours per day with digital media. (Source) This stat proves that mobile apps play a big role in the average person’s daily entertainment. Media apps, take note (and optimize your engagement with these tips).
3. As of January 2017, there are 2.2M iOS apps on the App Store. (Source) The number of apps in the App Store is steadily increasing, which means it’s that much harder to stand out from the competition. Retaining engaged users is more important than ever.
4. As of June of 2017, there are 3M Android apps on Google Play. (Source) The Google Play store presents the same challenge as the App Store. More apps in total means less discoverability for new apps
Google play store
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